To write a strong CV, you need to present your previous relevant experiences concerning the job you are looking for now. Based on what you have done, the recruiter assesses what you can contribute in the future. Therefore, when reading your CV, it should be evident that you have the skills for the job and why you are applying for this job, even if it is also clarified with the help of a personal letter.
Some recruiters will quickly look through your CV to get an overview and a first impression of who you are and may later return to it to read it more carefully. Others will read it thoroughly from the beginning and may not even read your cover letter unless your CV captures interest. What is certain is that in 99.9% of cases, you have limited time and focus from the recruiter and therefore can not afford to lose the attention you get.
In most cases, professional recruiters have a checklist of requirements and wish to look out for and sort the applications by. It can be about a particular education, a certain number of years of experience in an area, certain methods or techniques to master or specific situations you have been through. This is usually stated in the job ad, and you must keep track of the ad when you write your CV.
In addition to the more formal essentials, recruiters also want to get a deeper picture of you, where you are going, where you stand now, and why you want the job. It is not enough to write that you want the job. You need to give a deeper picture of why this particular job is the right choice for you. That is one of the reasons why the "red thread" is so important. You need to give a coherent picture of your history, which leads to today and the job you are currently looking for.
Traditional CV
This is the most common type of CV. Here, you list your experiences in (reverse chronological) order sorted by work experience, education, non-profit involvement, etc. It is best suited for most people and is usually the one you start writing your CV after.
Functional or thematic CV
In this type of CV, you list your different categories experiences. Suppose you have experiences that differ from each other that make it difficult for a recruiter to understand and see the common thread. In that case, a functional CV will help present their experiences from a different point of view. For example, you may have worked as a store manager a few other times in your work life, and in between have worked as a consultant in grocery retail. Then it may be wise to separate the store manager jobs and the consulting jobs separately to clarify the different branches of the career.
Content prior to form
It is more important to stand out for the content than the form. If you are not looking for a job where you must have a graphic talent or ability, it may be wise not to bother with it by trying to stand out with a different layout. The simple is more often the most beautiful.